In the summer of 2023, Maru was looking for a business idea and discovered Arabic perfumes, which were going viral. Despite her husband Gustavo’s initial skepticism, Maru insisted on visiting a store. After experiencing the quality, she impulsively bought her first order.
Maru quickly sold nearly a dozen on the way home, and two more dozen in the following days, thanks to the quality and her enthusiasm. Seeing the success, Gustavo joined the effort, selling almost two dozen at his workplace.
Together, they recognized a great business opportunity. As of July 2024, they are established in East Dundee with a physical store. Their focus is educating the public on the quality and longevity of Arabic perfumery to build a loyal customer base.